As Seen in AMEX Open forum, USA Today, The Charlotte Observer, America's Premier Experts, the Daily

As Seen in AMEX Open forum, USA Today, The Charlotte Observer, America's Premier Experts, the Daily

Friday, October 12, 2012

Why Jing is great for small businesses? Let me count the ways!

Every once in a while, we all come across products that are fantastic.   They save us time, energy, frustration, etc.  When I come across one of these little wonders, I turn into an evangalist for the idea, product, whatever.

For me Jing is one of these products that makes me go all evangelical.

What is Jing? It's a free program that lets you take screen shots of portions of your computer screen and record short videos.  Once you take the screen shots, you can overlay them with text, boxes, arrows, etc.  I use it in my business selling Slip-On Dancers all the time.

4 great uses for Jing in a small business:

#1 Making a video manual

One of the main uses for me is in making a manual for my employees on how to do various tasks within our computer systems.    I can't tell you how much easier it is to explain it once, record it, and then put it in our training manual.

#2 Giving feedback on artwork

Another use is for reviewing creatives for artwork, it is so much quicker and easier to use than opening up Photoshop just to add comments about what you like or dislike about the new version of the ad, website, or photo you are reviewing.

For example, here's how I told my web designer that I like the positioning of the coupon bar:

#3 Creating explanation videos for customers

Ever feel like you need a quick explanation video to show customers how to interact with your site?
Try Jing to create these videos. You can post them online, or attach them as links to emails.

#4 Save yourself time sending screen shots

Best of all, Jing can upload the videos or still screen captures online so you can just paste a link in your email or text message. No longer do you have to save and attach unless you want to.  Wow! so simple.

I wish I'd thought of that.

Got another product that really makes a difference in your business?  Leave it in the comments!

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