As Seen in AMEX Open forum, USA Today, The Charlotte Observer, America's Premier Experts, the Daily

As Seen in AMEX Open forum, USA Today, The Charlotte Observer, America's Premier Experts, the Daily

Monday, January 7, 2013

Which niche should you go after first? Part 2 of 3

Don't go launch your product to the "market," launch it to the perfect "niche"  

After the post on identifying your perfect customer, I am hoping you actually physically made a list of the various subgroups of people that might be interested in your product.  When I'm doing this exercise, I devote a page in a notebook to each one. 

Marketing budgets are limited, so you can't go after them all at once.  Which one should you go after first? 

In the last post, we focused a lot on the small things that separate the market into certain groups.  We talked about the people and their pain points.  Now let's see how crowded each niche market is.

Focus on one niche market and identify the competition situation in each. 

Identify the competition situation within each of these niches:

1) What options for solving their problem do the members of this niche have currently?  

*Keep in mind these options are your competition ONLY if members of the niche actually see the competing product.  If there is a solution to one of their pain points out there, but it's not being pushed on them, don't count it.

Is there anything else in this niche market that solves the problem you're trying to solve? 

Are you the only company with this solution in this niche market?  
If you're a member of the niche market, this will probably be easy.   If you aren't a member of this niche market, you might need to do some research.  Ask friends and colleagues who might be part of that other niche about this.  Don't just rely on blogs and intuition for this one.  Do your research.  

2) How much do members of this niche currently pay for competing products or services?

How much would they pay to be rid of that pain point?  Notice I'm not saying how much would they pay for your solution.  Remember that the consumer really only wants the solution you present, not the product or service itself. 

Again, being part of the niche will make answering this question a lot easier.  Use your network to find the answer if you're not part of this particular niche market. 

3) How do those competing products or services market to this niche?

Are they at trade shows?
Do they rely on word of mouth?
Do they use Facebook or trade publications?
Do they market directly to the consumer? 

4) How much would it cost to just get in touch with the connectors in this market?

Marketing to connectors is usually a great way to make your money go further, if you can get a hold of them easily.
Do the connectors all read the same magazine?  How much would it cost to get an ad in there?
How else are those connectors connected?

Marketing isn't free and the price can vary widely depending on the type of marketing you're considering. Give it hard look and get some ballpark figures before making your decision. 

Go ahead.  Write it down.  This is not the kind of exercise you can do in your head
Once it's written down, you can refer to it going forward. 

Next time, we'll put this information together with the niche info and bundle it into an equation of sorts that takes into account the amount of customers each niche has and the cost of marketing to each niche.

Questions? Comments? Feedback?  Did I miss something? Does this ring true for you?  Let me know!

91 comments:

  1. Hey Katie,

    So many people don't do their keyword research right. They go for the homerun. It's fine to go for the homerun but bear in mind your going to have the funds, motivation, and know how to stand out in your niche. All to common people set out to do something because it pays a lot, but they lack the motivation and are not passionate about the niche. About 90% of the comp. won't put the effort forward in very hard niches.

    ReplyDelete
    Replies
    1. Absolutely. I totally agree that few will put in the work. The first niche you identify might not be profitable to work in. It's essential to have some sense of that before you invest money and all your energy in a niche that's not specific enough, too crowded, etc. still think that the hard niches to find are the most profitable so those that do the hard work will probably be rewarded for their efforts.

      Thanks for the comment.

      Katie

      Delete
    2. situs yes77 tergacor dan terbaik

      Delete
  2. Norton.com/setup Security is the latest computer software security suite developed by Symantec. It works on MS Windows, Mac OS X, Android, and iOS platforms. It’s available in three editions, as Norton Security Standard, Norton Security Deluxe, and Norton Security Premium.

    ReplyDelete

  3. Description - Norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.

    norton.com/setup

    ReplyDelete
  4. Norton.com/setup Online Help – To enable this protection for your Windows or Mac PC, all you need to do is download, install and activate the Norton Setup. But, before you start with the downloading process, remember to uninstall the already installed security software or antivirus (if any) from your device. This is mandatory to avoid any software conflict issue.

    norton.com/setup

    ReplyDelete
  5. http://www.klix.biz/2015/03/gerobak-sampah-besi-pipa-dan-besi-siku.html?showComment=1520544760693#c2418497305274507172

    ReplyDelete

  6. Kaspersky Customer Support

    Kaspersky Customer Service

    Devices would be free from Virus, Malware, Trojan and other online threats
    Kaspersky Activation with the link activation.kaspersky.com gives you the Complete protection , like email protection , Banking Details Protections, Sensitive Information protection, important Software Protection, Get Instant Kaspersky Support or Call Kaspersky Customer Service.

    http://www.kasperskysupports.us/

    Kaspersky Support

    ReplyDelete
  7. Hi, I want to say that this post is awesome, nice written and include almost all info. I like to see more posts like this.
    regards
    Gaurav

    ReplyDelete
  8. office.com/setup is very easy to install, download and redeem. Use of it is also simple and the user can learn the use of it easily. Online Support&help option is also available in all application which provides an instant guideline.

    office reinstall – Microsoft Office reinstall has required the removal of the previously installed version of your Office product on the device or system. Office 365 and other subscription offers the various features, which you do not get when you do not purchase the Office product. The office can be used free, as Microsoft provides the trial versions of every tool.

    office.com/setup – Microsoft Office suite allows you to finish the several tasks in a very easy manner. You can download and install the Office application on your system to use it offline. But in case you wish to use the Online version of the Office then you need to login to your Microsoft account. You can use the Office app anytime by using the valid login credentials. Here in this article, we are going to discuss the procedure to fix the issue Unable To Login Office App Using Work/School Account.

    McAfee.com/activate – Visit the link in order to Get Started with Your McAfee Security. You may easily Activate McAfee with the help of this link or you may read more in order to get more information.

    ReplyDelete

  9. Kaspersky antivirus has been ranked under top five antivirus software for providing best security features. If you want to protect your device from virus attack then visit activation.kaspersky.com to install Kaspersky antivirus.

    ReplyDelete
  10. office.com/setup:Microsoft Office is a family of client software, server software, and services developed by Microsoft. Office is produced in several versions targeted towards different end-users and computing environments.

    ReplyDelete
  11. Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!

    office.com/myaccount
    office setup 2010
    office setup
    office setup 2016
    office setup 365

    ReplyDelete
  12. Office.com/setup : Do you have any queries regarding Office setup contact our toll free number Office setup 2016

    ReplyDelete
  13. TECHNICAL ISSUES REGARDING MICROSOFT OFFICE SETUP

    CLICK THE BELOW LINK

    office.com/myaccount

    office.com/setup

    ReplyDelete
  14. Nice Blog Thanks For Sharing With Us
    looking for a Laundry services Cleanmylaundry is a topmost laundry service agency that offers the best laundry service in Dwarka Delhi.
    Laundry Service Agency | Laundry Service Near Me

    ReplyDelete
  15. Nice Blog Thanks for Sharing with us
    Want to build a new eCommerce website or customize the already developed one? Azureink is here to provide you both
    E-commerce website develpement

    ReplyDelete
  16. It was a great informative post.Go so many useful and informative links.Loved your writings also. Concept of the topic was well discussed. Love to come here again. Thanks

    office setup 365

    Office.com/setup

    ReplyDelete
  17. Thats a Good Information thanks for shareing With Us
    Want your business advertisement to be displayed on the top of the search engines (Google, Bing, and Yahoo)? Azureink can let you do that without getting involved in any of the Pay Per Click activities.
    Pay Per Click Company

    ReplyDelete
  18. Need Microsoft office setup 2010 ? Buy and download the Office 2010 or office setup 2016 version you can visit on our website Office.com/setup

    ReplyDelete
  19. Steps for Activating office setup 2013 Open the Start menu and find for Microsoft Office 2013 Click on any of its application, i.e. Word, Excel, PowerPoint, etc via office.com/setup

    ReplyDelete
  20. mcafee.com/activate : Protect unlimited devices with McAfee's complete virus protection and Internet Security. Get McAfee's software today to protect yourself against the latest threats. ... automatic renewal settings any time after purchase from your mcafee.com/myaccount page.

    ReplyDelete
  21. office.com/setup : Office 2010 is a version of Microsoft Office suite comprising a number of applications, services, and servers, available for retail as well as online purchase. Every version of Microsoft office setup 2010 , includes full features of Excel 2010, Word 2010.The alternative method to activate your Office 2010 setup is as follows: If you are receiving notifications to activate your Office product then click the same You will be asked to provide the office setup product key.

    ReplyDelete
  22. Office setup product key :If you have recently purchased the MS Office package and are looking for the easiest steps to ensure its successful download, installation, and activation then this article is surely for you. Here is how you can install and activate Office setup via office.com/setup.To download, visit Office setup and enter 25 character by redeeming it.

    Install home student 2016 with product key

    ReplyDelete
  23. www.office.com/setup- The office setup online support is accessible round the clock consistently. You should do nothing more than to call our 24*7 technical support and we will alter all Microsoft Office related issues on your PC.

    office 365 setup

    ReplyDelete
  24. Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!

    office.com/setup

    office setup 2019

    office setup product key

    ReplyDelete
  25. mcafee.com/activate : When downloading the mcafee in your system, you may face some problems and errors and you need the support. Contact to the remotely support provider online for mcafee activate product key.

    ReplyDelete
  26. office.com/setup : People can buy any of the Office versions from office 365 setup, office setup 2019, Office 2016, Office 2013, Office 2010, office setup 2007, and Office 2003, depending on the requirements of their business or home computers.

    ReplyDelete
  27. MS Office, the popular productivity suite includes a number of servers, application, and services. This amazing program has been developed for Windows, Mac, Android, and iOS operating systems.

    Office setup and enter 25 character

    Install home student 2016 with product key

    Install Office 365 Personal with Product Key

    ReplyDelete
  28. ABOUT NORTON SETUP 25 DIGITS PRODUCT KEY :

    The Norton security package is simple to setup & install at norton.com/setup. Simply find 25-character alpha-numeric code that is written on the backside of the retail card. Here may be a sample Product Key to let you understand:
    USER GUIDE FOR INSTALLATION OF NORTON.COM/SETUP ANTIVIRUS
    When you buy any antivirus product from this American brand, you can install the same on your device with ease. It is extremely convenient to install any of the security packages from Norton with a few simple steps that you need to follow.

    https://setnortoncom.com/

    ReplyDelete
  29. ABOUT NORTON SETUP 25 DIGITS PRODUCT KEY :

    The Norton security package is simple to setup & install at norton.com/setup. Simply find 25-character alpha-numeric code that is written on the backside of the retail card. Here may be a sample Product Key to let you understand:
    USER GUIDE FOR INSTALLATION OF NORTON.COM/SETUP ANTIVIRUS
    When you buy any antivirus product from this American brand, you can install the same on your device with ease. It is extremely convenient to install any of the security packages from Norton with a few simple steps that you need to follow.

    https://setnortoncom.com/

    ReplyDelete
  30. ABOUT NORTON SETUP 25 DIGITS PRODUCT KEY :

    The Norton security package is simple to setup & install at norton.com/setup. Simply find 25-character alpha-numeric code that is written on the backside of the retail card. Here may be a sample Product Key to let you understand:
    USER GUIDE FOR INSTALLATION OF NORTON.COM/SETUP ANTIVIRUS
    When you buy any antivirus product from this American brand, you can install the same on your device with ease. It is extremely convenient to install any of the security packages from Norton with a few simple steps that you need to follow.

    https://setnortoncom.com/

    ReplyDelete
  31. ABOUT NORTON SETUP 25 DIGITS PRODUCT KEY :

    The Norton security package is simple to setup & install at norton.com/setup. Simply find 25-character alpha-numeric code that is written on the backside of the retail card. Here may be a sample Product Key to let you understand:
    USER GUIDE FOR INSTALLATION OF NORTON.COM/SETUP ANTIVIRUS
    When you buy any antivirus product from this American brand, you can install the same on your device with ease. It is extremely convenient to install any of the security packages from Norton with a few simple steps that you need to follow.

    https://setnortoncom.com/

    ReplyDelete
  32. Office setup product key - To access online Office setup or to install offline Office setup installer, go to office.com/setupand create an account.

    ReplyDelete
  33. Check out here step wise procedure to download and install McAfee free trial version (valid for 30-days) from mcafee on your computer system.
    mcafee free trial

    ReplyDelete
  34. office.com/setup - While downloading,installing and activation of office setup you face any issue and problem then contact www.office.com/setup toll - free number.

    ReplyDelete
  35. office.com/setup DOWNLOAD, INSTALLATION AND ACTIVATION FOR OFFICE SETUP. Microsoft Office suite contains reliably used ventures and organizations. The most used tasks of Microsoft Office are Word, a word taking care of program, Excel, a spreadsheet program, PowerPoint, a presentation maker, and Access, a database application.

    ReplyDelete
  36. Secure your computer world! Looking for computer antivirus like McAfee security product and Norton antivirus which if you facing any trouble due to their use on your computer can visit on McAfee.com/activate and Norton.com/setup

    ReplyDelete
  37. Microsoft Office could be a suite of work space profitability applications that is masterminded out and out to be used for workplace or business use. it's accomplice degree tip top delayed consequences of Microsoft Corporation and was start discharged in 1990. Office.com/Setup working condition is accessible in thirty five unquestionable tongues and is strengthened by Windows, jacket and most UNIX working system assortments. It basically contains of Word, Excel, PowerPoint, Access, OneNote, Outlook and Publisher applications.
    Office.com/Setup |
    office Setup. |
    webroot geek squad |
    Aol Support |

    ReplyDelete
  38. Thanks for sharing such great information with us. If you are looking to reading next post.
    www.webroot.com/safe |
    webroot geek squad

    ReplyDelete
  39. Have you purchased new HP Printer? Looking to setup and installation steps? Visit HP Number to avail HP Customer Services and solve all printer issues.

    Refer Hp Number Services

    HP Customer Service | HP Printer Assistant | HP Wireless Assistant | HP Support Assistant

    ReplyDelete
  40. Have you purchased digital device like Laptop, Desktop and Smartphone? Looking to Activate McAfee? Visit www.mcafee.com/activate to redeem 25 digit activation code to Activate Mcafee.

    ReplyDelete
  41. From super-sweet good luck charm to fabulous designer necklaces, sterling silver Bracelet is flawlessly balanced for day and night, this season and past. Treat a friend or family member with a cherished show-ceasing designer necklace and sterling silver bracelet that highlight an arrangement of wanton gems by Angel and Vedas.

    Gold Necklace for women
    Designer necklaces

    ReplyDelete
  42. Norton.com/setup – Download, install, and finally activate Norton setup with product activation key on norton.com/setup. For more information just visit our website or call our norton customer support number.
    norton setup | norton.com/setup

    ReplyDelete
  43. Looking for McAfee Activate, how to activate McAfee security? and how to update McAfee antivirus? visit: mcafee.com/activate

    ReplyDelete
  44. office setup - Get Latest updates on setting up Office on your PC/MAC with office.com/setup by redeeming product key and Downloading Setup.

    ReplyDelete
  45. Norton.com/setup - Norton is a every bady well-known name in the market of

    the Antivirus and Security software.They offer a great many products for

    both personal use and company & business use. You can visit the

    norton.com/setup and get yourown Norton product now....
    norton.com/setup
    norton myaccount

    ReplyDelete
  46. Office.com/setup to start with your Microsoft Office Installation you should require authentic thing key code and visit and we can in like manner help you with your entire structure to set up office thing on the web.

    ReplyDelete
  47. MS Office 2019 has many features which were only accessible in Office 365 but with the release of this latest version, you can enjoy the same features without being online because MS Office 365 is an advanced version which provides cloud-storage to your data.

    office setup product key

    McAfee.com/Activate

    office.com/setup

    norton.com/setup | McAfee.com/Activate

    McAfee.com/Activate | McAfee.com/Activate

    ReplyDelete
  48. How to hard reset an iPhone?
    If you want to sell your iPhone X or iPhone 7 then you will have to hard reset the device, this method can also used to hard reset iPhone 8 and iPhone 6 too. Install “iPhone Data Eraser” and then connect your iPhone to the laptop via USB cable. After it detects your iPhone, select the option to erase data, select “Erase Private Data.” Despite this operation not all data on your iPhone is deleted and is hence recoverable. To do that now select “Erase Deleted Data” to completely wipe out all data. You will not require the Apple ID to reset your iPhone by the above method.
    reset iPhone x
    reset iPhone 8
    restore iphone
    How to reset macbook
    reset apple id password
    unlock disabled iphone

    ReplyDelete
  49. Hi, I am Matthew, We provide all technical support Services. Any technical problem please contact us to know more information please visit at:-


    Webroot Download
    Garmin.com/express
    TurboTax Login
    Malwarebytes Login

    ReplyDelete
  50. If you looking for download, install and activate office setup or @microsoft office product which(word, excel, power point presentation and onenote)having any technical issues due to above mention can take to advice to our highly ms office expert team "engineer" can help you all or visit for more details on
    office.com/setup
    www.office.com/setup
    officemyoffice
    office setup
    office setup product key

    ReplyDelete
  51. This is very useful post thanks for sharing, here is some information for related antivirus problem.please visit at:

    HP Printer Drivers
    Netgear Router Login
    AOL Download
    Webroot Download
    123.hp.com
    Canon Printer Setup

    ReplyDelete
  52. ATT login account is a one-stop destination for accessing and managing all the AT&T services. It allows you to perform multiple functions like review your order status, track AT&T service usage, streaming tv, pay your bills, add users, create sub-accounts, etc.

    ReplyDelete
  53. Microsoft Office is a smart and intuitive software suite comprising of purpose-specific, integrated productivity tools. This bundle of user-friendly applications must be deployed properly which requires a Microsoft Office Login Account. This account ensures you can manage your software applications without much hassle.

    RouterLogin Netgear -RouterLogin Netgear is your initial move towards encountering the maximum capacity of these world-class switches. Basically, click on the button and pursue the connection for RouterLogin Netgear.

    Mcafee Home products protect your devices from viruses, malware, ransomware, and other cyber threats. It secures your confidential information from unauthorized access and provides you with safe browsing. So, below-given are some products of McAfee home which you can easily purchase from Home.mcafee.com.

    ReplyDelete
  54. Canon Printer Setup is not only attractive due to its sleek and stunning design but it delivers amazing printing quality to meet your needs of printing. Canon Selphy meets all your printing requirements. Compact, Elegant and Portable printer with a Variety of print functions and Intuitive User-interface guarantees for a fun-filled printing experience and Exceptional Usability and Intelligent Digitization packed with functions.



    https://canon.com-ijsetup.com/how-to-connect-canon-printer-to-wifi/
    https://canon.com-ijsetup.com/
    https://canon.com-ijsetup.com/ij-start-cannon/https://canon.com-ijsetup.com/canon-printer-download/
    https://canon.com-ijsetup.com/canon-mx490-printer-setup/
    https://canon.com-ijsetup.com/how-to-connect-wireless-printer-to-laptop/
    https://canon.com-ijsetup.com/canon-setup/
    https://canon.com-ijsetup.com/canon-wireless-printer-setup/
    https://canon.com-ijsetup.com/canon-printer-drivers/

    ReplyDelete
  55. Hey there, I’m David. I’m a software engineer living in Sussex, NJ 07461, USA. I am a fan of web development. I’m also interested in Cyber security, cryptography, malware, social engineering, internet and new media. You can visit my company website with a click on the button above.
    Mcafee.com/activate| Norton.com/setup | Webroot.com/safe

    ReplyDelete
  56. Prime Video is a real time feature. Fundamentally it is just for prime clients. The assistance offers a great many Prime Videos at no charge and Prime Members at no charge. In Amazon Prime Video, clients can undoubtedly lease and purchase films and TV shows. primevideo.com/mytv - Amazon Prime is a help from Amazon that clients need to pay a month to month add up to utilize. Consequently, he can utilize the Amazon Prime help and exploit the entirety of Prime's highlights.
    Read more…

    ReplyDelete
  57. Hello, I read your blog from time to time and I own a similar one and I was just curious if you get a lot of spam feedback?
    If so how do you stop it, any plugin, or anything you can suggest?
    I get so much lately it’s driving me insane so any assistance is very much appreciated.
    driver booster 6 1 pro key
    winrar final crack
    vectorworks crack
    aseprite crack

    ReplyDelete
  58. Thanks for the wonderful post! I really enjoyed reading this, you are a good writer.
    I will definitely bookmark your blog and be back very soon.
    I would encourage you to continue your excellent work, have a great weekend!
    easy cut studio crack
    avg pc tuneup crack

    ReplyDelete
  59. It's a good article because it explains everything clearly. This article was a lot of fun to read.
    I'll keep an eye on this blog and continue my search for pertinent information.
    plagiarism checker x crack
    faststone capture crack
    screenhunter pro crack

    ReplyDelete
  60. You brought really good points there.
    I just checked for more information on
    problem and found that most people agree with your opinion on this Website.
    live2d cubism pro crack
    wondershare recoverit crack
    restoro license-key
    outbyte pc repair crack

    ReplyDelete

  61. I read your article, I have received a lot of interesting information,
    thank you for sharing this content, this article is full of information, thank you.IF you need anytype of information regarding promotional sms
    office-setup-key
    and office-setup

    ReplyDelete
  62. Sample Assignment has a team of internal experts who are highly qualified and experienced in providing marketing assignment help online to scholars at a reasonable price range.

    ReplyDelete
  63. Thanks For Sharing this Informative Blog, here you will Get the Best Digital Marketing Agency in India and Select the Best services, Like - SEO Services, PPC Services, Google Ads, SMO Services, etc.

    ReplyDelete